Popular with consumers, audiences and media alike, BORBA Founder and CEO Scott-Vincent Borba has earned a solid reputation as a prescient thinker and beauty business visionary. In developing first-of-their-kind beauty products for his company and treating the skin from both inside and out, he is indeed changing the way people think about skin care.
Since launching BORBA in 2004, Scott-Vincent has nimbly steered BORBA from one success to another. Since his first appearance on QVC in 2006 for example, Scott-Vincent has become one of its top celebrities in the health and beauty category in addition to being named one of the Top 5 QVC Rising Stars overall.
The youngest of five children, Scott-Vincent is originally from a small farming town in California. "I received unequivocal guidance and support from my parents," he remembers, "They encouraged my ambitions to escape the constraints of the small town and create something bigger, something significant of my life."
During college, Scott-Vincent worked as a Ford model and participated in major fashion campaigns and runway shows including Calvin Klein and Versace. He earned his B.S. degree from Santa Clara University and is a licensed Esthetician. His subsequent move to Los Angeles was an education in itself in the art and science of the beauty business. There he built career successes in both prestige and mass-market sectors in product development, branding and marketing for companies such as Hard Candy, Neutrogena, P&G/Wella/Sebastian, Shiseido/Joico and Murad, before setting out on his own as Founder of BORBA and Co-Founder of e.l.f. (eyes, lips, face) Cosmetics.
In addition, Scott-Vincent is an active supporter of and global spokesperson for Covenant House California, a non-profit organization providing food, shelter, life-skills counseling and education for youth in need.
"What I particularly love about beauty," concludes Scott-Vincent Borba, "Is that it sits right in the middle between science and fashion, drawing inspiration and content from both. You get the rigor and structure of one combined with the glamour and promise of the other. For me, that's the most intriguing and exciting thing in the world."
BEFORE AND AFTER